roadrunner scooters

branding from the ground up.

Branding and Identity


RoadRunner Scooters, a newly found scooter company out of Denver, Colorado, needed help with launching their new brand. The main focus of the business is to distribute one of the best scooter products out there– NanRobot.

In creating the new brand’s identity, it was crucial to the client that the aesthetic be fresh, sleek, and edgy, not to mention its’ necessity to pair well with the existing NanRobot brand. The brand would primarily target young commuters in large cities.

Logo Design

Initially, the idea for the logo was to cross-reference professional sport logos and come up with a road runner face that included the primary colors (red, yellow, and blue). A couple of rough iterations later, the direction became very clear that a “mascot logo” would not suit the brand… back to the drawing board.


Going back to the basics, great logos always begin with simplicity. Think of the iconic Apple and Nike Swoosh… the world has accustomed itself to dumb things down to one single graphic that creates instant recognition. Creating an emblem that could do this was the new goal, and a roadrunner constructed from an R was a step in the right direction.

From its’ subtle vibrant gradients to its’ sophisticated minimal style, this logo encompasses the edginess and sleekness the client was seeking.

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